Chef and farmers work together to get the most seasonal ingredients to your door (some of which you’ve probably never heard of but will absolutely love) and the tastiest food on your plate.
Food comes uncooked and pre-portioned, so all you have to do to make a stand-out meal is follow their simple step-by-step recipes.
Meals start at $59.94 per week.
Blue Apron has a great mobile app for iOS users. Using the app, customers can:
Blue Apron does not currently have an app for Android or Windows Phones.
For anyone who cares about the environment, Blue Apron is taking huge strides to improve our world and our imprint on it via what we consume.
In 2016, Blue Apron saved 2,800,000 pounds of food, and reduced food waste by 62%.
Blue Apron offers a simple service to get people cooking good nutritious food without having to think about meal prepping or shopping.
Simply choose between the couple or family plan, and select the meals you want from their weekly menu and you’re good to go.
Delivery boxes are sent entirely insulated and with frozen gel packs, so your food stays fresher for longer.
The food is sent with information on nutrition, the amount of servings it will make, and the cook time, as well as some background on the history of the food, step by step recipes, and even information on the cookware you will need.
The only downside to Blue Apron is the variety of meals offered each week. While the back catalogue of recipes is extensive and covers a lot of cuisine, the weekly menu consists of 6 choices for the 2 person plan, and 4 options for the family plan. This means that if customers order the 4 meals family plan, there is no choice in which meals they are sent.
Within the recipe bank, and amongst the weekly meals created by the chefs are a number of different types of cuisine, including Asian, Indian, Italian, Mediterranean, Mexican and much more.
Customers can also choose to browse recipes by season, or by main ingredient.
However, it is much harder to find specialty diets such as gluten free, low carb or diabetic. There are no search filters for narrowing down the recipes, and no way to ensure that consumers will have enough options for a specialty diet once you sign up for a subscription. Blue Apron does allow customers to mark which of the main ingredients they cannot eat, and then sends out appropriate meal choices.
Blue Apron offers two meal plans, one for couples and one for a family of 4.
The family plan can be modified so that customers receive either 2 or 4 meals per week, depending on what they prefer.
Remember that shipping is always free from Blue Apron, and you can skip weeks or cancel your subscription at any point.
Blue Apron has a Freshness Guarantee which helps ensure value for money. Customers simply let the company know of any problems or missing products within 7 days, and the customer care team will sort this out, promising to make it right.
They do request that consumers take a photo to send with the request, which will help staff make the right steps towards sorting out the issue and ensuring it doesn’t recur.
Blue Apron is proud of their effort to pioneer a new model of the food to table journey. While food traditionally might sit in warehouses for weeks or months, or travel across many countries until it arrives at its final destination,
Blue Apron is looking for the antidote to this. Eliminating wholesalers, grocery warehouses, and even the grocery stores, Blue Apron works directly with producers and farmers, and deliver the freshest produce and ingredients to your kitchen table.
Another glaring difference between Blue Apron and other food delivery and meal plan companies is the knowledge they are giving each customer about the food which they love.
Firstly, customers are picking up food prepping skills, recipe and nutrition knowledge and a love for new cuisine.
Blue Apron also includes the history and background of each dish, and the ingredients within it so that consumers really get a feel for what they are cooking and eating.
This is food for the foodies, sharing a passion for cooking and a love of eating in the freshest and most exciting way.
Blue Apron was founded in 2012 by Matt Wadiak, Matt Salzberg and Ilia Papas. The company ships 8 million meals across the US every single month. They have been featured in the Wall St Journal, the Washington Post, and on Good Morning America.
The company began from the founders own apartments, and has grown to include thousands of employees who work across four offices in the US, in New York, Texas, California and New Jersey.
The values of Blue Apron are simple and clear:
1. Lifelong Learning. The logo of the blue apron is the mark of a French apprentice chef, and a symbol of lifelong learning in cooking and the kitchen.
2. Trust. Blue Apron call this the Toast, and it’s the mark of a relationship between company and customer.
3. Quality. The company works with only the best produce and farmers to ensure the quality of the ingredients being sent out. Blue Apron calls this the Secret Ingredient.
4. Teamwork. Ensuring that your shopping, planning, shipping and delivery are all seamless, just like your own Family Meal.
5. Empowerment. Whimsically dubbed Season to Taste, customers are empowered to learn about recipes and food in a new way, and cook for themselves and their loved ones in half the time and with the help of Blue Apron.
40 W 23rd St, New York, NY 10010, USA
(10AM - 6PM EST, Mon-Fri)